As you are probably aware, Starbucks usually asks you for your name when ordering a cup of coffee. The new Starbucks ad depicts a trans teenager who uses his preferred name for the first time.
The validation that James feels after being called by his chosen name emphasizes just how important a transgender person’s name is to them. In this world, we are constantly surrounded by our name; to a transgender person, the name used can either cause feelings of acceptance or dysphoria.
At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome. It’s a small gesture, but it’s symbolic of what we believe in: Recognition and acceptance, whoever you are, or want to be. We welcome everyone.Starbucks UK